This month, NY Times Magazine unveiled a redesign to save on production costs. According to CoolHunting: The magazine is now "9 percent smaller—a little off the top, a little off the sides." Marzorati goes on, "...the Great Recession, coming at a time when newspapers and magazines were already struggling to adjust to the Internet age, has put tremendous pressure on print publications to find savings that do not threaten the essential things they offer their readers. Global demand for paper is high; thus the cost of the paper is high; thus using less paper in each issue we produce will save millions of dollars, money we can use to continue to pay for the long-form journalism and ambitious photography fill our pages with each week." In order to help make up for the loss in space a new exclusive typeface, Lyon Text, designed by Kai Bernau and Christian Schwartz, is used because it is unnoticeably more condensed. Little changes can translate to big savings!
3 comments:
Sounds like it could be a nice niche, -helping print pubs streamline and reduce resource usage. Also it doubles as a green initiative.
hi. the designer's name is Bernauy with a B, and it's NOT an exclusive typeface as you can read on his website (AND you can read where you can buy it)
Thank you (Anonymous) for catching that typo! Actually, it's "Bernau". I pulled the quote which mentions "exclusivity" from Tim Yu's post on CoolHunting which covered the redesign. Sorry for any confusion. Didn't intend to be misleading.
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