Run Easy Boston.

So the Boston Marathon came and went again this year, and I didn't win. Actually, I didn't even run. Why? I AM NOT A RUNNER! Although I am reconsidering after the I drove along side a bus recently and Reebok's Ad Campaign starting speaking right to ME! The non-runner.

I think their "Run Easy" ad campaign is pretty smart.
Their taglines like,
"A 10 Minute Mile is just as long as a 6 Minute Mile. Run Easy Boston."
"Run at the speed of a chat. Run Easy Boston."
are aimed right at me, and possibly Melissa too.
In this Boston.com article from last month, you can see that I am their target market, and it's working, "This softer approach might play better with younger demographics of females," said McGee. I might actually try running again this spring— of course only with my new pair of Reeboks.